The Pull-Ups Potty Partnership.

In collaboration with Dr. Heather Wittenberg, we created a mobile first, digitally lead potty training curriculum for parents and children rooted in behavioral personality types. Positioning Pull-Ups training pants as the ultimate partner in potty training rather than an absorbent garment.

Insight.

Parents are using diapers to potty train their children because they see training pants as just another, more expensive absorbent garment rather than a tool for teaching potty training skills.