Civilization Sucks.
In order to give national parks a role in people’s lives, we decided to show them that they deserve the reprieve that only national parks can provide by reminding them of all the annoying things they put up with day to day.
Insight.
When people think of national parks, big parks (e.g. Yosemite, Acadia, etc.) are the first, and sometimes the only, ones that come to mind — reinforcing the perception that national parks are beautiful, outdoor places that you only visit as part of a big trip and not part of their everyday life.
Awards.
One Show - Shortlist