Facebook Live | Zombie & Jolly

Applebee’s set out to lure homebodies off of their couch and into their restaurants for their neighborhood cocktails through digital content that was splashy, engaging and delivered on their neighborhood ethos of community and positivity.

Dollar Zombie Livestream: an 8-hour Facebook live stream event that gave our fans the opportunity to solve some riddles, win some prizes and have some fun. One lucky person even walked away from their keyboard with $10,000 dollars.

Dollar Jolly Livestream: leveraged the power of positive community to literally power a tiny, handmade Christmas town complete with a tiny ice skating rink, a tiny carousel and even a tiny moon and starlit sky.  Our online community lit up our whole Jollytown neighborhood — making it the happiest place on the internet.