Baby Making Station.
When the United States was facing it’s 6th straight year of declining birthrate, Huggies decided to address the problem head on by creating a way to encourage couples to make babies.
Insight.
A baby care company can’t make money if babies aren’t being born.
Awards & Press.
Most played branded radio station of all time Creativity Editor’s Pick Best of Ogilvy & Mather Worldwide 2015
Chicago Tribune | iHeart Radio | Advertising Age | Creativity | Contagious